Professor Nathalia Tjandra is Head of International and Associate Professor of Marketing at Edinburgh Napier University Business School. She is responsible for the development and implementation of the School’s international strategy. She liaises with internal and external stakeholders and is responsible for transnational education and international partnerships. She is an active researcher and has published in various international journals and presented at international conferences. Her areas of expertise are branding, international marketing, B2B marketing, and sustainability. She has successfully secured international research funding awards. Nathalia is experienced in various consultancy and research projects in the UK, Europe and Asia. Nathalia regularly delivers international seminars to academics and practitioners. She is Chair of the 17th Global Brand Conference and a member of the Medinge Group, an international think tank promoting the concept of Conscientious Brands.